The days have gone when, in a department store, the bathroom fittings were in the basement and towels on the fifth floor, with no hint of a relationship. Concept selling offers many related products in an area, and bedding, curtains, lampshades and other items for the bedroom many be displayed together, co-ordinated by colour and common or linked them. Such selling techniques make it easier for the designer to get across the message of co-ordination and for the customers to see how the product will work in their home. However, presenting merchandise in this way is not always easy for department stories, where buying systems have been traditionally broken down into product areas.
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