Saturday, June 25, 2011


Questionnaires should be designed in such a way that they take a minimum amount of time to fill in.  A busy company director or buyer is much more likely to complete and return a questionnaire if it is clear to read, to the point and does not take up too much of their valuable time.  Formulating questions in such way that they can be answered by ticking boxes is much more likely to elicit a positive response than having questions that require written replies.


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