Identification of Areas and Themes

Areas and themes will have been identified according to the customer requirements, as will the appropriate number of products to fall within them.  Having established the number of products and colourways for each, initial ideas for the range can be put together.  At this development stage it is very necessary to maintain an overview of the whole range.  If it is a range of apparel fabrics that is being developed, then there might be part of the range aimed at menswear and part at womenswear.  An important existing customer may be a payjama manufacturer and so designs suitable for that customer must be included.