Monday, June 27, 2011

Design principles and elements

Design features, the elements and principles of design, can be called the language of art and design.  Pick up one of the many books on design and these elements and principles will be there, although they may be detailed slightly differently in each.  This is, in part, due to the way that in any one work of art no one element or principle can exist in isolation.

                Designing can be defined as relating and visually arranging components or elements to create effects.  Space, line, shape, form, colour, value and texture are the design elements with which artists and designers work to create a design.  The design principles of balance, movement, repetition, emphasis, contrast and unity are what artists and designers do with the design elements to make the art form or design.


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