For a range to work as a total package, themes and concepts can also be used as well as colour and colour co-ordination. For example, Dorma, a UK bedding manufacturer, produced a very successful range of bedlinen based on the illustrations in the book the country diary of an Edwardian Lady. This range was so successful for Dorma that several seasons later a further bedding range was developed from the same book, but this time using a different colour story.
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