Tuesday, April 5, 2011

Lands End Clothing

Lands' End From 1963 to now


Would it surprise to you to discover that we’re not actually named after our Cornish namesake? As many have pointed out over the years, the apostrophe is in the wrong place for a start - but that’s a tale in itself!

Our late founder was a world-class sailor and award-winning advertising copywriter. As he set about realising his dream of starting a business of his own back in 1963, he wanted his company’s name to reflect the sense of adventure he was feeling... the excitement of sailing into waters unknown. Lands’ End fitted the bill.

From small beginnings in Chicago - selling yachting equipment, duffle bags, the occasional jumper here and there - we’ve grown into a multi-channel mail order company that today delivers outstanding ranges of own-brand clothing, footwear and outerwear with first-class service to customers all around the world. Our global HQ is in rural Wisconsin, USA.

Since 1993 we’ve served the UK from the heart of the country in equally rural Rutland, where our European head office comprises a state-of-the-art distribution centre, call centre and outlet store. More than that, it’s home to the 400-plus hard-working people who are dedicated to making sure your first and every Lands’ End experience surpasses all expectations - buyers, sales advisors, pickers, packers, hemmers, catalogue production teams, and a whole host of others.

The misplaced apostrophe

A lot of people ask why the apostrophe in Lands’ End is in the wrong place. There have been some silly explanations along the way, but the truth is, it was a mistake.

It was a typo in our first printed piece, and we couldn’t afford to reprint and correct it.

In the years since, the misplaced apostrophe has continued to grace our name and our label. And while it has prompted some raised eyebrows among English teachers, it also sets us apart as a company whose continuing concern for what’s best for the customer is unmistakably human.
Fore more details visit http://www.landsend.co.uk

2 comments:

Damon Daniel said...

ncie

Damon Daniel said...

offering yachting hardware, duffle packs, the periodic jumper here and there - we've developed into a multi-channel mail request organization that today conveys remarkable scopes of own-image garments, footwear and outerwear with top of the line administration to clients all around the see.

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